There are steps you can take to protect yourself -- but you'll have to do more than set your browser to private mode. And there is no perfect solution, experts say.
The information in question includes everything from where you are to what you're looking at online. A provider could infer that you're sick, for example, because you looked at WebMD.
The steps in Legislature would remove an extra safeguard at a time when people are using more and more internet-connected devices and providers are investing more in targeted advertising.
Further, browsing in "incognito" or private mode does not prevent your internet provider from knowing which sites you visit. Private mode only prevents the browser you are using from storing your internet history. (ISP will still know when you view adult content, even if Chrome forgets.)
The technology to get around the providers is complicated.
"There are pretty easy and free ways to stop tracking online from advertisers," says Jeremy Gillula, senior staff technologist at the Electronic Frontier Foundation. "The technical ways to stop your ISP from tracking you are limited and cumbersome."
So what can you do? Using a tool called a virtual private network, or VPN, will protect your online activity from anyone who might want to look at it, including internet providers.
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Culled from CNN, edited by Ogbonnaya Dimgba.
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